Photography & coaching for authentic expression 

 Your becoming

Your becoming

Serving Edmonton & area

Book a Discovery Session

There’s a story within you.

 There's a story within you. 

A story of resilience, purpose, and becoming.

A story that deserves to be seen, not just in what you've built, but in who you are and where you're going.

Maybe you've outgrown the images that no longer reflect your truth. Maybe you're stepping into a new chapter and need visuals that honor your evolution. You're not looking for a quick headshot. You're looking for someone who sees the depth of your story and knows how to capture it.

That's what we do here. We help you express the story within—creatively, confidently, unapologetically.

A woman with long hair, wearing a black top and large earrings, sitting in a brown chair, smiling at the camera. 
 Story Branding Session 

HOW I CAN SUPPORT YOU

Photographer and coach Maggie Nowak, owner of Story Within, sitting on the wooden floor beside a window with sheer curtains.

Story Branding Session

Clear. Intentional. Authentically you.

Natural, professional portraits that reflect who you are and how you show up in your work.

A Story Branding Session is for women entrepreneurs and leaders who want updated images that feel aligned, current, and real.

Learn more
A woman with long dark hair smiling outdoors amidst yellowish-green plant leaves, wearing a floral dress. 
 Becoming Session 

Becoming Session

More than a photoshoot. A space for what’s next.

A Becoming Session is an intentional portrait experience for women stepping into their next chapter.

Guided photography is paired with thoughtful creative direction and a personalized digital vision board. You’ll walk away with stunning images and a visual compass for the woman you’re becoming.

Learn more
Maggie Nowak, owner of Story Within in Edmonton sitting on the floor, smiling, holding a bowl labeled "Send Noods," using chopsticks. 
Hi, I’m Maggie.

I'm a branding and portrait photographer who helps women express who they truly are through intentional imagery that feels like you. With 20+ years in leadership and strategy, I understand what it takes to build something aligned with your values and to step into what’s next without losing yourself.

Story Within is where brand photography meets personal transformation. I’m here to help you be seen not just for what you do, but for who you are and who you’re becoming.

This work begins with photography and is supported by thoughtful conversation, opening into other forms of guided exploration and coaching over time.

Meet Maggie 
 Kind words 

  • We had an amazing experience working with Maggie for our branding photos!

    Maggie was upbeat, full of creative ideas, and made the entire process feel natural and fun. I don’t normally feel photogenic, but she helped me feel completely at ease in front of the camera. Her communication throughout was excellent, and the proofs she delivered were absolutely wonderful. Highly recommend her to anyone looking for a talented and professional branding photographer!

    -Kaila M., Spinfinite Indoor Cycling, Spruce Grove

  • Working with Maggie was a beautiful experience.

    She has a real gift for capturing natural beauty and a grounded presence that feels both authentic and effortless.  Before we even started shooting, she took the time to sit down with me and ask thoughtful questions, which made me feel truly seen and confident that we were aligned on my story and the feeling I wanted my photos to hold. 

    -Zorana M., Wizdom Living, Edmonton 

Stories captured

Each session is unique. It’s a reflection of the woman in front of the camera and the chapter she's stepping into. Here's a glimpse of recent work.

 Stories  captured 
A woman with wavy, shoulder-length hair smiling at the camera. She is wearing a white top, a light beige blazer, and a magenta scarf. Behind her, there is a mural of a monarch butterfly on the wall.
A woman with long brown hair, wearing a black top, sitting at a dark table with her hands clasped under her chin, looking to the side with a relaxed and contemplative expression in a modern room with artwork and plants in the background.
A woman smiling with crossed arms at a plant shop named Flower Market, surrounded by various potted plants, wooden shelves, and hanging lights.
View full portfolio 
ready to be seen?

Let’s create images that honor who you are and where you're going.

Whether you're drawn to the Story Branding Session or the Becoming Session, I'd love to hear your story and explore how we can work together.

Book a discovery call